lingerie friday

The legend begins in a warmly-lit workshop in 1948,The daughter of an expert corset-maker, Madame Simone Perele grew up with a natural understanding of a woman’s body and its movements. Truly avant-garde for her time, she envisioned modern women as they are today: active, confident and independent.

With this in mind, she sought to create high-quality handcrafted lingerie that combined design with comfort and well-being. A confident, determined and passionate French woman, Madame Perele followed her instincts. So begins the legend of a lingerie concept that anticipated the 21st century.

Revolutionary for her time, Simone Perele created a line of lingerie for the active, independent woman who dares to be exquisitely sexy for her man, yes, but above all, for herself.